Functions of Media
1.
Media act as channels of
information and knowledge through which citizens communicate with each other
and make informed decisions.
2.
Media facilitate informed
debates between diverse social actors.
3.
Media provide us with
much of what we learn about the world beyond our immediate experience.
4.
Media are means by which
a society learns about itself and builds a sense of community.
5.
Media function as a
watchdog of government in all its forms, promoting transparency in public life
and public scrutiny of those with power through exposing corruption,
maladministration, and corporate wrong-doing.
6.
Media are essential
facilitators of democratic processes and one of the guarantors of free and fair
elections
7.
Media are a vehicle for
cultural expression and cultural cohesion within and between nations.
8.
Media function as an
advocate and social actor in its own right while respecting pluralistic values.
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